The Product
Wedding and event planning with a virtual coordinator
The Problem
Users wanted a simple way to organize and plan their wedding day without hiring a wedding planner ​​
The Goal
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Design a feature that creates custom itineraries based of simple user details ​​​
My Role
UX Designer
Timeline
6 Weeks
The Team
Solo
User Research
Pain Points
I held in person interviews with a wide range of demographics in order to better understand the needs, desires and frustrations of our audience. The takeaway from these interviews was that users want to spend less time providing information and details when planning a wedding or event.
The user group reinforced our concerns that the website is requesting more information than is necessary to provide a thorough wedding day agenda. Rather than request more information, the virtual planning feature can fill in generic information that will provide a thorough agenda.
Time Consuming
Filling in all the specific details for the event is time consuming
Too Many Options
There are too many features and extras to choose from making it take additional time to complete the process
No User Reviews
There are no user images or reviews of how the virtual coordinator worked for them
Starting the Design
Westover
Vineyard
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1. Paper Wireframes
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Elements included:
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Reviews Photos Filters Images Order Preview Delivery
2. Digital Wireframes
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The initial phase of creating a custom itinerary with specific details
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Users provide basic information required to book a tour online
4. Usability Study Results
I hosted two remote usability studies where users were given a list of tasks to complete with an indefinite amount of time. Users were encouraged to make comments about the process but were not given the ability to ask questions. The first study was done to test the wireframes and understand where users were getting stuck and how we could enhance the design to better fit the needs of the users. The second study was doing to test the low fidelity prototype. The purpose was to see if the changes made to the wireframes were successful. This also provided the opportunity to get user feedback on a more finalized design.
Round 1 Findings​
Users felt they were spending too much time entering personal information
There wasn't an obvious option to share the itinerary with others
Reviews and photos from other users would be helpful
Round 2 Findings
Users wanted to see what times were available when scheduling a tour
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There was a lot of repeat information that cluttered the pages and made it difficult to find what they were looking for​
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Users wanted the option to choose their agenda from a list of templates rather than create their own
1. Mockups
Before Usability Study #1
After Usability Study #1
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Users wanted to see which dates and times were available to book tours. This version allows users to see which dates and times are available.
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